As assistant director of Yedidim, Tzvi Lazar commandeers all branding and marketing for the Anglo-focused mentoring and tutoring program. Starting off as a mentor, Tzvi quickly climbed the ranks, becoming the coordinator of the Neve Yaakov branch of Yedidim. In his role as assistant director he has been integrally involved in increasing the program’s scope and reach of services and activities via cooperation with national and international organizations by creating awareness of the program among government and municipal bodies.